Buyer Focused Marketing™
Are your marketing efforts in lock step with your customers' needs? Do your sales and marketing teams work in tandem to meet customers where they are now? Huthwaite research shows that messages resonate most when they are customer-centric. They are especially effective when they respond to stated needs. Buyer Focused Marketing helps participants understand the buying process and how to create value at each stage; it helps participants to prepare messages that resonate, motivate and differentiate.
WHAT PARTICIPANTS WILL LEARN:
- create customer demand, especially in new markets
- speak in a language customers understand and respond to
- discover the power of the value drivers that were uncovered by Huthwaite research
- meet the customer at each phase of the Buying Cycle™ - with messages that move the customer to action
- design customer-centric measures and leading indicators to track and communicate the success of marketing efforts
- influence customer decision criteria in favor of their own solutions
- maximize timing, relevancy and persuasiveness to achieve differentiation and create demand
WHO SHOULD ATTEND?
- Marketers, product development teams, R & D, legal personnel and HR representatives.
- Anyone who is responsible for creating customer facing messages, as well as entrepreneurs responsible for marketing themselves.
AT THE END OF THE PROGRAM
- As sales and marketing teams approach genuine alignment with the customer, they automatically achieve internal alignment with each other. As they learn to speak the same language, they become a formidable team in reaching the market.
Post-training, Huthwaite offers surveys that are supported by the Metrics that Matter® technology delivered from the world's largest provider of learning and talent management solutions, KnowledgeAdvisors. Click here to learn more about Huthwaite's measurement tools.
Want to learn more about Huthwaite's Buyer Focused Marketing? Contact us.
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