Array
(
    [1] => Array
        (
            [title] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => Who Should Attend?
                                    [format] => 
                                    [safe_value] => Who Should Attend?
                                )

                        )

                )

            [content] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => 
 SPIN® 2.0 is for sales professionals who:
Want to shorten their sales cycles, strengthen customer relationships and improve their sales effectiveness
Know that different clients have different needs and want to learn how to uncover those needs
Want to find ways to differentiate their offerings
Sell to senior executives, buying committees, and end users – often at the same time and in the same account
                                    [format] => full_html
                                    [safe_value] => 
 SPIN® 2.0 is for sales professionals who:
Want to shorten their sales cycles, strengthen customer relationships and improve their sales effectiveness
Know that different clients have different needs and want to learn how to uncover those needs
Want to find ways to differentiate their offerings
Sell to senior executives, buying committees, and end users – often at the same time and in the same account

                                )

                        )

                )

            [behavior] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [tid] => 66
                                    [taxonomy_term] => stdClass Object
                                        (
                                            [tid] => 66
                                            [vid] => 4
                                            [name] => Content Pop Up
                                            [description] => 
                                            [format] => full_html
                                            [weight] => 0
                                            [vocabulary_machine_name] => box_behaviour
                                            [metatags] => Array
                                                (
                                                )

                                            [rdf_mapping] => Array
                                                (
                                                    [rdftype] => Array
                                                        (
                                                            [0] => skos:Concept
                                                        )

                                                    [name] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => rdfs:label
                                                                    [1] => skos:prefLabel
                                                                )

                                                        )

                                                    [description] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:definition
                                                                )

                                                        )

                                                    [vid] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:inScheme
                                                                )

                                                            [type] => rel
                                                        )

                                                    [parent] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:broader
                                                                )

                                                            [type] => rel
                                                        )

                                                )

                                        )

                                )

                        )

                )

        )

    [2] => Array
        (
            [title] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => Learn More
                                    [format] => 
                                    [safe_value] => Learn More
                                )

                        )

                )

            [content] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => 
sites/default/files/SPIN2.0SolutionSheet.pdf
                                    [format] => full_html
                                    [safe_value] => 
sites/default/files/SPIN2.0SolutionSheet.pdf

                                )

                        )

                )

            [behavior] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [tid] => 68
                                    [taxonomy_term] => stdClass Object
                                        (
                                            [tid] => 68
                                            [vid] => 4
                                            [name] => Link (open new window)
                                            [description] => 
                                            [format] => full_html
                                            [weight] => 2
                                            [vocabulary_machine_name] => box_behaviour
                                            [metatags] => Array
                                                (
                                                )

                                            [rdf_mapping] => Array
                                                (
                                                    [rdftype] => Array
                                                        (
                                                            [0] => skos:Concept
                                                        )

                                                    [name] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => rdfs:label
                                                                    [1] => skos:prefLabel
                                                                )

                                                        )

                                                    [description] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:definition
                                                                )

                                                        )

                                                    [vid] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:inScheme
                                                                )

                                                            [type] => rel
                                                        )

                                                    [parent] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:broader
                                                                )

                                                            [type] => rel
                                                        )

                                                )

                                        )

                                )

                        )

                )

        )

    [3] => Array
        (
            [title] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => White Paper
                                    [format] => 
                                    [safe_value] => White Paper
                                )

                        )

                )

            [content] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => 
http://img.en25.com/Web/Huthwaite/%7B85c804e1-c985-4b64-9ab7-dc061fdde0c0%7D_Selling_tothe_C_Suite.pdf
                                    [format] => full_html
                                    [safe_value] => 
http://img.en25.com/Web/Huthwaite/%7B85c804e1-c985-4b64-9ab7-dc061fdde0c...

                                )

                        )

                )

            [behavior] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [tid] => 68
                                    [taxonomy_term] => stdClass Object
                                        (
                                            [tid] => 68
                                            [vid] => 4
                                            [name] => Link (open new window)
                                            [description] => 
                                            [format] => full_html
                                            [weight] => 2
                                            [vocabulary_machine_name] => box_behaviour
                                            [metatags] => Array
                                                (
                                                )

                                            [rdf_mapping] => Array
                                                (
                                                    [rdftype] => Array
                                                        (
                                                            [0] => skos:Concept
                                                        )

                                                    [name] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => rdfs:label
                                                                    [1] => skos:prefLabel
                                                                )

                                                        )

                                                    [description] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:definition
                                                                )

                                                        )

                                                    [vid] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:inScheme
                                                                )

                                                            [type] => rel
                                                        )

                                                    [parent] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:broader
                                                                )

                                                            [type] => rel
                                                        )

                                                )

                                        )

                                )

                        )

                )

        )

    [4] => Array
        (
            [title] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => Delivery Options
                                    [format] => 
                                    [safe_value] => Delivery Options
                                )

                        )

                )

            [content] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => 
content/page/delivery-options
                                    [format] => full_html
                                    [safe_value] => 
content/page/delivery-options

                                )

                        )

                )

            [behavior] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [tid] => 68
                                    [taxonomy_term] => stdClass Object
                                        (
                                            [tid] => 68
                                            [vid] => 4
                                            [name] => Link (open new window)
                                            [description] => 
                                            [format] => full_html
                                            [weight] => 2
                                            [vocabulary_machine_name] => box_behaviour
                                            [metatags] => Array
                                                (
                                                )

                                            [rdf_mapping] => Array
                                                (
                                                    [rdftype] => Array
                                                        (
                                                            [0] => skos:Concept
                                                        )

                                                    [name] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => rdfs:label
                                                                    [1] => skos:prefLabel
                                                                )

                                                        )

                                                    [description] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:definition
                                                                )

                                                        )

                                                    [vid] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:inScheme
                                                                )

                                                            [type] => rel
                                                        )

                                                    [parent] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:broader
                                                                )

                                                            [type] => rel
                                                        )

                                                )

                                        )

                                )

                        )

                )

        )

    [5] => Array
        (
            [title] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => Contact a Huthwaite Representative
                                    [format] => 
                                    [safe_value] => Contact a Huthwaite Representative
                                )

                        )

                )

            [content] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [value] => 
http://www.huthwaite.com/content/page/contact-us-form#overlay-context=content/page/contact-us
                                    [format] => full_html
                                    [safe_value] => 
http://www.huthwaite.com/content/page/contact-us-form#overlay-context=content/page/contact-us

                                )

                        )

                )

            [behavior] => Array
                (
                    [und] => Array
                        (
                            [0] => Array
                                (
                                    [tid] => 68
                                    [taxonomy_term] => stdClass Object
                                        (
                                            [tid] => 68
                                            [vid] => 4
                                            [name] => Link (open new window)
                                            [description] => 
                                            [format] => full_html
                                            [weight] => 2
                                            [vocabulary_machine_name] => box_behaviour
                                            [metatags] => Array
                                                (
                                                )

                                            [rdf_mapping] => Array
                                                (
                                                    [rdftype] => Array
                                                        (
                                                            [0] => skos:Concept
                                                        )

                                                    [name] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => rdfs:label
                                                                    [1] => skos:prefLabel
                                                                )

                                                        )

                                                    [description] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:definition
                                                                )

                                                        )

                                                    [vid] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:inScheme
                                                                )

                                                            [type] => rel
                                                        )

                                                    [parent] => Array
                                                        (
                                                            [predicates] => Array
                                                                (
                                                                    [0] => skos:broader
                                                                )

                                                            [type] => rel
                                                        )

                                                )

                                        )

                                )

                        )

                )

        )

)
			

The most effective selling skills model in history. Sales skills selling skills.

SPIN® 2.0 is a practical, hands-on program developed from Huthwaite’s groundbreaking research into effective selling skills. Based on today’s best-validated models for selling, the program uses an innovative design that not only develops selling skills, but provides the tools needed for ongoing reinforcement.

Are your sales opportunities moving quickly and surely through your pipeline?

Does a lack of speed have any impact on your behavior towards the end of each quarter?

SPIN® 2.0 teaches salespeople to uncover implied needs (statements by the customer of problems, difficulties, and dissatisfactions) and to develop them into explicit needs (specific customer statements of wants or desires). Explicit needs are the only basis for a sale.

Salespeople will learn how to: 

• Uncover customer business problems and develop those needs they best meet
• Present their offerings with high impact, avoiding “feature dumps” and discounting
• Differentiate their offerings from the competition, even in a commodity environment
• Win business without discounting
• Make credible sales calls at senior executive levels

Jumpstart your pipeline immediately with Huthwaite's world renowned selling skills!