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Sales professionals seeing business from existing accounts eroding, rather than realizing new business opportunities
Organizations struggling to convincingly differentiate their offerings from those of the competition
Sales teams who find it difficult to expose competitor’s weaknesses without compromising their credibility  
Salespeople who find it difficult to identify and call on the real decision-makers
Sales professionals who don’t fully understand their buyer’s behavior and how to influence their decision-making process
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Sales teams who find it difficult to expose competitor’s weaknesses without compromising their credibility  
Salespeople who find it difficult to identify and call on the real decision-makers
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Profoundly impactful strategies for winning every deal. Sales strategy skills

Buyer Focused Opportunity Strategy™ is a two-day program that teaches participants top sales strategies and skills to get to the decision-maker, deal with competition, understand buyer psychology and identify new business within existing customer accounts. The program balances time spent developing knowledge of customer buying behavior and methods for influencing complex customer decisions.

Is your solution ever perceived as being similar to other options?

How would it impact your bottom line if you really understood your customer’s needs?

Sellers in the program will get proven tools for analyzing competitive account positions and field-tested frameworks for handling difficult competitive situations. Buyer Focused Opportunity Strategy™ demystifies the buyer’s decision-making process and gives participant teams a proven roadmap through the long-cycle, major sale.

 Buyer Focused Opportunity Strategy™ teaches salespeople to:

• Call on the right decision-makers within each account
• Recognize the phases buyers go through when making purchasing decisions
• Develop and execute sales strategies that align with each phase of the decision cycle to achieve differentiation and win against the competition
• Identify and influence customer’s decision criteria to win more deals
• Manage customer’s expectations to achieve smooth implementation

Take control of your own selling destiny with Huthwaite's top strategies skills!